Blog Archives

Why 2018 is the Year of Experiential Marketing

1976 McDonalds
Date: April 20, 2018 Comments: Comments Off on Why 2018 is the Year of Experiential Marketing Share:

Why 2018 is the Year of Experiential Marketing April 17, 2018 Noeline van den Berg We are living in an abundance of brand clutter. It follows us from screen to screen, room to room, and sends us ping notifications at three in the morning. A generation of marketers has taken the mantra ‘Content is King’ to heart, spurring an arms race to [...]

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How to Build a Successful Brand

How to build a successful brand
Date: April 12, 2018 Comments: Comments Off on How to Build a Successful Brand Share:

How To Build A Successful Brand In 2018 By: Lisa Desforges For today’s brands, success is measured by more than just sales. While packaging remains a fundamental part of a company’s toolkit, from day one contemporary brands are thinking beyond this core element and looking to launch with a fully-fledged brand story and personality [...]

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How to Respond to Tough Questions When Pitching

Touch Questions When Pitching
Date: March 22, 2018 Comments: Comments Off on How to Respond to Tough Questions When Pitching Share:

How to respond to tough questions when pitching for a project Questions from the audience during a pitch or presentation are almost guaranteed to raise anxiety levels among designers. John Scarrott, trainer and coach for design businesses, outlines a five-step process for tackling tricky questions. By John Scarrott In some ways, questions [...]

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Is Logo the Most Important Part of Brand?

Logos
Date: March 21, 2018 Comments: Comments Off on Is Logo the Most Important Part of Brand? Share:

Is the logo still the most important part of a brand’s image? What’s in a brand? Paul Bailey, strategy director at We Launch, argues that a company’s character is made up of so much more than its logo, from its sound to its app icon. By Paul Bailey Courtesy of Google People don’t really care about logos anymore, do they? Well, over [...]

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Advertising and Comedy

Advertising and Comedy 1
Date: March 13, 2018 Comments: Comments Off on Advertising and Comedy Share:

Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy Festival general manager Lauren Whitney searches for sponsors for this year’s festivities, she trumpets the growing popularity, the commercial opportunity and the cultural relevance [...]

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How Has the Internet Affected Art?

Internet and Art
Date: February 7, 2018 Comments: Comments Off on How Has the Internet Affected Art? Share:

How has the internet affected art? A new show traces its impact Words by Daphne Milner, Wednesday 07 February 2018 Courtesy of ICA Boston. A new exhibition at the ICA Boston, which opens today (7 February), will explore how the internet has impacted the production and reception of art. The exhibition, Art in the Age of the Internet, 1989 [...]

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How to Thrive as a Freelancer

Freelance Designer
Date: November 28, 2017 Comments: Comments Off on How to Thrive as a Freelancer Share:

As part of a special focus on freelance designers, we share advice from industry figures such as Emily Forgot and Ben Tallon on how to be successful as a freelancer. By Aimée McLaughlin November 13, 2017 5:03 pm     Ben Tallon Ben Tallon, freelance illustrator and Design Week columnist “Always hold dear the reasons you were [...]

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Teachers Embracing the Digital Future with The Mind Lab

Digital Education
Date: September 20, 2017 Comments: Comments Off on Teachers Embracing the Digital Future with The Mind Lab Share:

  Many have questioned whether New Zealand’s education sector is doing enough to help students prepare for a digital world, but if the teachers sharing their stories with the Mind Lab are anything to go by, the future is in safe hands. The digital education provider has launched a platform that showcases what teachers are doing to prepare [...]

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Two-year-olds Should Learn to Code

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Date: August 25, 2017 Comments: Comments Off on Two-year-olds Should Learn to Code Share:

Two-year-olds should learn to code, says computing pioneer Early start would encourage women to become programmers and reduce gender stereotyping, argues Stephanie Shirley     Children as young as two should be introduced to the basics of coding, according to one of Britain’s most eminent computing pioneers. Dame Stephanie Shirley, [...]

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The Art of Projection

nameless__vaughanbrookfield019_700x500
Date: August 23, 2017 Comments: Comments Off on The Art of Projection Share:

The art of projection: Vaughan Brookfield and Tom Lynch Venturing out into the wilderness with a hi-tech projector and a head full of ideas, Queenstown duo Vaughan Brookfield and Tom Lynch decided to embark on a one-of-a-kind passion project. Combining the photographic eye of the former and the technical nous of the latter, The Nameless embodies [...]

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