Blog Archives

Video content generates the best engagement

Video Content
Date: September 12, 2018 Comments: Comments Off on Video content generates the best engagement Share:

By TVNZ In 2018, the number of available options for consumers to watch video content is truly staggering. Long gone are the days when the whole family simply crowded around the television in the living room to watch whatever the national networks chose to broadcast. We are still watching broadcast TV, but we’re also consuming video on [...]

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Why influencer marketing is the best option

Nikon
Date: September 3, 2018 Comments: Comments Off on Why influencer marketing is the best option Share:

Author Natalia Kharchenko Date published: August 1, 2018 Influencer marketing is quickly occupying e-commerce niche and it is absolutely natural. This new way of promotion became a trend that brings a large profit to many companies. Let’s take a look at successful examples of influencer marketing and the main reasons why you should pay [...]

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Using AI to improve user experience

Using AI 1
Date: August 21, 2018 Comments: Comments Off on Using AI to improve user experience Share:

Author Yaroslav Kuflinski Date publishedJuly 27, 2018 Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a company offers and what its competitors provide has become negligible. Today, companies are increasingly seeking for alternative ways to [...]

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“Design should never be self-indulgent”

Design 2
Date: August 8, 2018 Comments: Comments Off on “Design should never be self-indulgent” Share:

Pentagram partner Marina Willer won a Design Week 2018 Award this year, entering our coveted Hall of Fame and joining the likes of Margaret Calvert, Malcolm Garrett and Johanna Basford. We speak to the graphic designer and film-maker about her journey, her challenges and her proudest moments. By Sarah Dawood June 28, 2018 5:13 pm Courtesy [...]

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Why marketers need to reevaluate their Facebook strategies

Why marketers need to reevaluate
Date: July 24, 2018 Comments: Comments Off on Why marketers need to reevaluate their Facebook strategies Share:

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in recently, making them reevaluate its importance. These changes have only added to the sense of uncertainty and discomfort that marketers are feeling towards Facebook today. This byline discusses [...]

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New Zealand: A top five location for millennials to start a business

New Zealand A top five location
Date: July 24, 2018 Comments: Comments Off on New Zealand: A top five location for millennials to start a business Share:

  SARA BARKERJULY 09, 2018 New Zealand has been ranked as one of the top three locations in the world for millennials who want to start a business – at least according to a UK insurance comparison agency called GoCompare. According to the company, millennials and young entrepreneurs (otherwise known as the ‘global generation’) are happy [...]

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Tips on getting paid fairly as a freelance illustrator

Getting Paid Right
Date: June 19, 2018 Comments: Comments Off on Tips on getting paid fairly as a freelance illustrator Share:

The Association of Illustrators recently launched its #priceitright campaign, to encourage creatives to demand the right fees – the organisation shares its advice for freelancers. By Sarah Dawood May 25, 2018 2:24 pm Going solo is very common in the illustration and graphic design industries – many professionals work as freelancers, [...]

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Great ideas sell themselves… or do they?

Shot of a female office worker giving a financial presentation to her colleagues
Date: May 22, 2018 Comments: Comments Off on Great ideas sell themselves… or do they? Share:

John Scarrott, trainer and coach to design and creative businesses explores why is it that when it comes to pitch presentations, design agencies seem to spend little time practicing the presentation, and offers some ideas on what they can do about it. By John Scarrott May 10, 2018 5:17 pm Great ideas sell themselves, so the saying goes. [...]

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It’s Time for Charities to Stop Being Afraid of Their Marketing Spend

Charities
Date: May 1, 2018 Comments: Comments Off on It’s Time for Charities to Stop Being Afraid of Their Marketing Spend Share:

Instead of equating frugality with morality, Lawrence Jackson says it’s time for charities to take control of their marketing spend and realise that to make a big impact, they’re going to have to spend a dollar or two. Whether it be someone shaking a tin at the traffic lights, a cold call at dinner or a personalised letter from [...]

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How can Clients get the Best out of Creative People?

Creative People
Date: May 1, 2018 Comments: Comments Off on How can Clients get the Best out of Creative People? Share:

Last week, we wrote about a new book by US graphic designer Bonnie Siegler called Dear Client, This Book Will Teach You How to Get What you Want From Creative People. Now, designers and design business experts tell us how to develop the dream client-designer relationship. By Aimée McLaughlin Jamie Ellul, creative director, Supple Studio [...]

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