Is Logo the Most Important Part of Brand?

Is the logo still the most important part of a brand’s image?

What’s in a brand? Paul Bailey, strategy director at We Launch, argues that a company’s character is made up of so much more than its logo, from its sound to its app icon.

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Advertising and Comedy

Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy Festival general manager Lauren Whitney searches for sponsors for this year’s festivities, she trumpets the growing popularity, the commercial opportunity and the cultural relevance…

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How Has the Internet Affected Art?

How has the internet affected art? A new show traces its impact

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How to Thrive as a Freelancer

As part of a special focus on freelance designers, we share advice from industry figures such as Emily Forgot and Ben Tallon on how to be successful as a freelancer.

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Teachers Embracing the Digital Future with The Mind Lab


Many have questioned whether New Zealand’s education sector is doing enough to help students prepare for a digital world, but if the teachers sharing their stories with…

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Two-year-olds Should Learn to Code

Two-year-olds should learn to code, says computing pioneer

Early start would encourage women to become programmers and reduce gender stereotyping, argues Stephanie Shirley

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The Art of Projection

The art of projection: Vaughan Brookfield and Tom Lynch Continue Reading →

What I Wish I Knew at Every Age

What I Wish I Knew at Every Age

Creatives, including Lisa Congdon, Debbie Millman, Tina Roth Eisenberg, and Ken Done, share what they wish they had known during different decades of their careers.

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UK to Ban Gender Stereotyping In Ads

Ads which encourage gender stereotypes – like women cleaning up after their family,…

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Talks at Google

Talks at Google: one of Google’s most beloved perks, shared with the world


Every morning, a new name pops up in my inbox. It could be a scientist, an artist, a politician, an actor, a business leader, a cast from a Broadway show, an investor, or any…

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