What’s in a brand? Paul Bailey, strategy director at We Launch, argues that a company’s character is made up of so much more than its logo, from its sound to its app icon.By Continue Reading →
Bill Bernbach’s famous line that ‘in advertising not to be different is virtually suicidal’ could just as easily be applied to comedy. And as Comedy Festival general manager Lauren Whitney searches for sponsors for this year’s festivities, she trumpets the growing popularity, the commercial opportunity and the cultural relevance…Continue Reading →
As part of a special focus on freelance designers, we share advice from industry figures such as Emily Forgot and Ben Tallon on how to be successful as a freelancer.
Many have questioned whether New Zealand’s education sector is doing enough to help students prepare for a digital world, but if the teachers sharing their stories with…Continue Reading →
Early start would encourage women to become programmers and reduce gender stereotyping, argues Stephanie ShirleyContinue Reading →
Creatives, including Lisa Congdon, Debbie Millman, Tina Roth Eisenberg, and Ken Done, share what they wish they had known during different decades of their careers.Continue Reading →
Ads which encourage gender stereotypes – like women cleaning up after their family,…Continue Reading →
Every morning, a new name pops up in my inbox. It could be a scientist, an artist, a politician, an actor, a business leader, a cast from a Broadway show, an investor, or any…Continue Reading →