Video content generates the best engagement


In 2018, the number of available options for consumers to watch video content is truly staggering.

Long gone are the days when the whole family simply crowded around the television in the living room to watch whatever the national networks chose to broadcast. We are…

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Why influencer marketing is the best option


Natalia Kharchenko

Date published: August 1, 2018

Influencer marketing is quickly occupying e-commerce niche and it is absolutely natural. This new way of promotion became a trend that brings a large profit to many companies. Let’s take a look at successful examples of influencer marketing and the main reasons why you…

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Using AI to improve user experience


Yaroslav Kuflinski

Date publishedJuly 27, 2018

Not long ago, a company could gain the loyalty of its clientele based on product quality and little else. But with time, the difference between what a company offers and what its competitors provide has become negligible. Today, companies are increasingly seeking for alternative…

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“Design should never be self-indulgent”

Pentagram partner Marina Willer won a Design Week 2018 Award this year, entering our coveted Hall of Fame and joining the likes of Margaret Calvert, Malcolm Garrett and Johanna Basford. We speak to the graphic designer and film-maker about her journey, her challenges and her proudest moments.

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Why marketers need to reevaluate their Facebook strategies

Most marketers who consider Facebook a valuable platform are feeling baffled with the series of changes that the social media giant has brought in recently, making them reevaluate its importance. These changes have only added to the sense of uncertainty and discomfort that marketers…

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New Zealand: A top five location for millennials to start a business


New Zealand has been ranked as one of the top three locations in the world for millennials who want to start a business – at least according to a UK insurance comparison agency…

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Tips on getting paid fairly as a freelance illustrator

The Association of Illustrators recently launched its #priceitright campaign, to encourage creatives to demand the right fees – the organisation shares its advice for freelancers.

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Great ideas sell themselves… or do they?

John Scarrott, trainer and coach to design and creative businesses explores why is it that when it comes to pitch presentations, design agencies seem to spend little time practicing the presentation, and offers some ideas on what they can do about it.

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It’s Time for Charities to Stop Being Afraid of Their Marketing Spend

Instead of equating frugality with morality, Lawrence Jackson says it’s time for charities to take control of their marketing spend and realise that to make a big impact, they’re going to have to spend a dollar or two.

Whether it be someone shaking a tin at the traffic lights,…

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How can Clients get the Best out of Creative People?

Last week, we wrote about a new book by US graphic designer Bonnie Siegler called Dear Client, This Book Will Teach You How to Get What you Want From Creative People. Now, designers and design business experts tell us how to develop the dream client-designer relationship.

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